What Is OGSM in Strategic Planning ?
In order to develop a clear and actionable strategic plan, it is important to understand the basics of OGSM . This acronym stands for Objectives, Goals, Strategies and Measures .
Each element of OGSM is interconnected and builds upon the previous one . Objectives are the overarching goals that you want to achieve . From there, you develop specific goals that will help you reach your objectives . Strategies are the actionable steps you will take to achieve your goals and measures are the metrics by which you will track your progress .
A well-developed OGSM framework can help any organization create a comprehensive and achievable strategic plan . By taking the time to understand and use this tool, you can ensure that your company is set up for success .
How To Define Objectives, Goals, Strategies and Measures (OGSM) in Strategic Planning ?
The development of objectives, goals, strategies and measures (OGSM) is a key component of strategic planning . When done correctly, OGSM can help an organization to achieve its desired outcomes and to track progress towards those goals . Here we will take a closer look at each element of OGSM and how it can be used in strategic planning .
Objectives are the first step in developing any strategic plan . Objectives should be specific, measurable, achievable, relevant and time-bound . They should also be aligned with the organization’s mission and values . Once objectives have been established, they can be used to develop goals .
Goals are more general than objectives and are used to provide direction for the organization . Like objectives, they should be specific, measurable, achievable, relevant and time-bound . Goals should also be aligned with the organization’s mission and values . Once goals have been developed, strategies can be created to achieve them .
Strategies are the actionable plans that will be used to achieve the organization’s goals . They should be specific, measurable, achievable, relevant and time-bound . Strategies should also be aligned with the organization’s mission and values . Once strategies have been developed, measures can be put in place to track progress towards their achievement .
Measures are the metrics that will be used to track progress towards the achievement of an organization’s objectives and goals . They should be specific, measurable, achievable , relevant and time-bound . Measures should also be aligned with the organization’s mission and values .
When used in combination, objectives, goals, strategies and measures can provide an organization with a powerful tool for driving strategic planning and achieving desired outcomes . They should be regularly reviewed to ensure that they are still achievable, relevant and in line with the organization’s mission and values .
What Are The Benefits of Using OGSM for Strategic Planning ?
While there are many benefits of using OGSM for strategic planning, we’ve identified four key advantages :
- It provides a simple and effective framework for setting and achieving goals .
- It ensures that all members of the organization are aligned with the company’s vision and strategy .
- It establishes metrics to track progress and identify areas of improvement .
- It can be used at all levels of the organization, from the boardroom to the front line .
When used correctly, OGSM can be a powerful tool for helping organizations achieve their strategic objectives . If you’re looking to streamline your strategic planning process, OGSM may be right for you .
How to Use OGSM in Strategic Planning ?
The OGSM framework is a powerful tool that can be used to create and implement an effective strategic plan . However, before using OGSM in your strategic planning process, it is important to understand the basics of how it works .
Here are some tips on how to use OGSM in your strategic planning :
- Define your organization’s goals, strategies and tactics .
- Create a timeline for each goal, strategy and tactic .
- Assign responsibility for each goal, strategy and tactic to specific individuals or teams .
- Monitor progress towards each goal, strategy and tactic .
- Adjust your plan as needed based on results achieved .
- Set a timeline for completion of each goal, strategy and tactic .
- Review and revise your OGSM plan on an ongoing basis .
By using the OGSM framework in your strategic planning process, you will be able to create plans that are well-defined, actionable and executable . This will help to ensure that your strategic goals are met in a timely manner and with maximum efficiency .
Examples :
There are many ways to implement OGSM in strategic planning . Here are a few examples :
- Define the organization’s overall goal and then create specific goals for each department or division that align with the overall goal .
- Set goals for each quarter or semester and then review and adjust them as needed based on results .
- Create annual goals, but allow for flexibility so that they can be updated as new information arises .
- Define long-term goals and then develop action plans to achieve them over time .
- Use OGSM as a framework for regular staff or team meetings, where progress towards goals is discussed and any necessary adjustments are made .
- Use OGSM to create employee performance reviews, where an individual’s progress towards specific goals can be tracked and rewarded .
What Are The Common Challenges & Solutions ?
One of the most common challenges that organizations face when implementing an OGSM strategy is ensuring that all members of the team are on board with the plan . This can be difficult to achieve, especially in large organizations, but it is essential for the success of the strategy . There are a few solutions that can help with this challenge :
- Clearly communicate the goals and objectives of the strategy to all members of the team .
- Encourage open communication and feedback from all members of the team throughout the implementation process .
- Make sure that everyone has a clear understanding of their role and responsibility in making the strategy successful .
- Create a system or process for tracking progress and measuring success against the goals and objectives .
Another common challenge is developing realistic and achievable goals and objectives . This can be difficult because it requires a good understanding of both the current state of the organization and where it wants to be in the future . However, there are a few guidelines that can help make this easier :
- Start by setting broad goals that can be broken down into smaller, more manageable pieces .
- Make sure that each goal is specific, measurable, attainable, relevant and time-bound (SMART) .
- Involve all members of the team in setting goals to ensure buy-in and ownership .
- Regularly review and adjust the goals as needed to stay on track .
Finally, another common challenge that organizations face is developing an effective implementation plan . A good implementation plan should include :
- Milestones for achieving each goal or objective
- Ways to measure progress towards meeting each milestone
- Strategies for addressing any unforeseen obstacles or challenges
- A timeline for completion of the OGSM strategy
- Resources that will be needed and how they will be allocated
- Roles and responsibilities for each team member
- Evaluations of performance at regular intervals
Conclusion
OGSM provides a practical framework for managers and strategists to achieve successful organizational development . By utilizing all four of its elements – objectives, strategies, plans and measures – the team can identify further opportunities, develop an effective strategic plan and monitor progress over time . With a clear sense of direction harnessed through this powerful strategic planning tool, organizations will be well-equipped to handle obstacles and reach their goals quickly and efficiently .
