STP – Segmenting-Targeting-Positioning Marketing Model – Definition, Segmentation, Target Market, Strategies For Reaching The Right Customers, Unique Positioning Statement, Tips For Running Effectively Targeted Ads

Businessman aiming at target with bow and arrow, isolated on gray studio background. The business, goal, challenge, competition, achievement concept

Home / Glossary index / STP – Segmenting-Targeting-Positioning Marketing Model – Definition, Segmentation, Target Market, Strategies For Reaching The Right Customers, Unique Positioning Statement, Tips For Running Effectively Targeted Ads

What is Segmentation ?

There are a lot of moving parts to the STP marketing model, but one of the most important is segmentation . Segmentation is the process of dividing a market into smaller groups based on shared characteristics . This allows businesses to target their marketing efforts more effectively and ultimately reach their ideal customers .

There are a few different ways to segment a market . The most common method is to use demographic information like age, gender, income and location . However, businesses can also segment their markets based on psychographic factors like lifestyle or interests . Additionally, they may use behavioral criteria like past purchase history or web browsing data .

Once a business has identified its target market segments, it can then develop strategies for reaching them . This might involve creating specific marketing campaigns or developing new products and services that meet their needs . Whatever the approach, the goal is to ensure that each segment feels like the business is speaking directly to them .

The STP marketing model is a powerful tool for businesses of all sizes . By taking the time to properly segment their markets, they can create targeted campaigns that will resonate with their ideal customers and help them achieve their desired results .

Segmentation is an important element of STP marketing . It enables businesses to more effectively target their audiences by dividing them into smaller, more manageable groups based on characteristics such as age, gender, lifestyle, location and purchase history . The goal is to create strategies that speak directly to each group’s needs and interests in order to engage with them and ultimately drive sales .

Segmentation is essential for effective targeting, since it allows a business to focus its resources on the audiences most likely to purchase from them . It also allows businesses to tailor their products and services to meet the needs of specific customer segments, making them more attractive and appealing . By taking this approach, businesses can ensure that they are speaking directly to their customers and engaging with them in meaningful ways .

Overall, segmentation is an essential step in the STP marketing process . By taking the time to properly segment their markets, businesses can identify their ideal customers more easily and develop strategies that will effectively reach them .

How to Identify Your Target Market ?

When it comes to marketing, your target market is the group of people who are most likely to buy your product or service . To find your target market, you need to understand who your ideal customer is and what their needs are . Once you know this, you can use marketing strategies to reach them .

There are a few different ways to identify your target market . One way is to look at your current customer base . If you already have customers, look at who they are and what they need . This can give you a good idea of who your target market should be .

Another way to identify your target market is to look at your competition . See who they are targeting and what kinds of marketing strategies they are using . You can learn a lot from your competition, so this is a great way to get ideas for reaching your own target market .

Think about what kind of people would benefit from your product or service . Ask yourself who needs what you have to offer and why they would want it . When you have a good understanding of who your target market is, you can start using marketing strategies to reach them .

Finally, you can use market research to help identify potential customers . You can look at demographic statistics and surveys to get a better understanding of who your target market might be . This information can help you craft more effective marketing strategies .

No matter what methods you use, it’s important to always be aware of who your target market is . This will help you create the most effective marketing campaigns possible and make sure you are reaching the right people in the right way .

What Are The Strategies For Reaching The Right Customers ?

There are a number of strategies that businesses can use to identify and reach their ideal customers . The first step is to understand who your ideal customer is and what they are looking for . Once you have a clear understanding of your target market, you can develop a marketing strategy that will reach them where they are most likely to be spending their time .

One of the most effective ways to reach your target market is through online channels . By creating a strong online presence, you can reach a wider audience with your marketing message . Social media platforms like Facebook and Twitter are great places to start when trying to reach new customers . Additionally, setting up a website and blog can also help you attract new leads and convert them into customers .

Another way to reach your target market is through traditional marketing channels such as print, television and radio . While these channels may not be as effective as they once were, they can still play an important role in reaching your target market . You can also use direct mail and email marketing to reach potential customers directly .

It’s also important to consider word-of-mouth marketing when developing your marketing strategy . This type of marketing can be very powerful in influencing others to become customers . Encouraging your current customers to spread the word about your business can help you attract new customers and grow your business .

Finally, you can also use digital marketing channels such as search engine optimization (SEO) and pay-per-click advertising (PPC) to reach potential customers . By optimizing your online presence for visibility in the search results, you can bring more people to your website . Similarly, PPC ads will allow you to target specific audiences with particular interests or demographics who are more likely to become customers .

How to Develop a Unique Positioning Statement ?

Assuming you have a handle on who your ideal customer is, the next step is to develop a unique position for your product or service . This will be your USP (unique selling proposition) . It’s what makes you different from all the other companies targeting the same market as you . It’s what will make customers want to do business with you instead of your competitors .

To develop your USP, start by brainstorming all the ways in which your product or service is different from others in your market . What features do you offer that your competitors don’t ? What benefit do you provide that they can’t match ? What makes you unique ?

Once you’ve identified what makes you different, turn it into a slogan or tagline that sums up your USP in a few short words . This will be the foundation of your positioning statement . For example, if you’re targeting busy moms, your positioning statement might be something like "We make life easier for busy moms ."

Once you have your positioning statement, use it as a filter for all of your marketing decisions . Everything you do should support and reinforce your position . If it doesn’t, it’s probably not worth doing .

With a positioning statement, you’ll be able to clearly identify your target market and create a unique and compelling marketing message that resonates with them . It’s the foundation of successful marketing .

What Are The Tips For Running Effectively Targeted Ads ?

To run an effective targeted ad campaign, you need to know who your ideal customers are and how to reach them . The STP marketing model can help you identify and segment your target market so you can create more customized and effective ads .

Here are a few tips for running targeted ad campaigns :

  • Know your target market :

Take the time to segment your target market so you can create more personalized and effective ads . consider factors like age, location, gender, interests and needs when identifying your target market .

  • Use relevant keywords :

Make sure to use relevant keywords in your ads so that they appear in front of your target audience . Research which keywords are most popular with your target market and use them accordingly .

  • Appeal to emotions :

Ads that evoke positive emotions are more likely to be remembered and acted upon than those that don’t . So, make sure your ads reflect the desires and aspirations of your target market .

  • Call to action :

Always include a call-to-action in your ads so that viewers know what you want them to do (e .g ., click on the ad, visit your website, etc .) . A strong call-to-action will help increase conversion rates .

  • Monitor your results :

Monitor and track the performance of your ads so you can adjust them accordingly . This will help you know what’s working and what’s not and also help you refine your targeting .

By following these tips, you can create effective targeted ads that will help you reach your target customers .


In conclusion, the STP marketing model is a great tool for any business looking to market their products and services to their ideal customers . By breaking down your target audience into distinct segments, you can create effective campaigns tailored to specific groups of people that will yield better results than a generic approach .

With smart use of segmentation techniques such as psychographics and demographics, businesses can craft compelling strategies for reaching their ideal customers more precisely, allowing them to capitalize on untapped opportunities in the marketplace and drive higher revenues from existing customer bases .

Hello everyone ! I am the creator and webmaster of website . Specialized in Technology Intelligence and Innovation ( Master 1 Diploma in Information and Systems Science from the University of Aix-Marseille, France ), I write tutorials allowing you to discover or take control of the tools of ICT or Technological Intelligence . The purpose of these articles is therefore to help you better search, analyze ( verify ), sort and store public and legal information . Indeed, we cannot make good decisions without having good information !

scroll to top